Context can be as much limiting as liberating. But without context there is no foci — no way to say that this is this and that is that. How to stay on the liberating side of things? Never think of a context as an end but as an ever-sensitive parameter. How to never get stuck with context being an end but an ever-sensitive parameter? Have a lot of options at the ready — if you are a designer, have lots of fonts at your disposal. This is where typographers like Mingoo Yoon are true angels of possibility. For what paint is to a painter, type is to a designer — and without it, design context would be singular or non-existent.