It doesn’t have to fit perfectly… Design standards like moralities are mostly cloaked defensible space for groups. (Though of course there are rare times when design ingenuity and a genuine concern for others meet — like say in the functional beauty of a stop sign).

This understanding (rare as it may be) leaves the field quite open for whatever. Things don’t have to line up, etc. “Good design” can be a dented car. The subtly jerky rhythm and casualness of curation on photographer Pavel Golik’s site is a lovely example. It’s like his talent is so high that it only needs the slightest whiff of design incidence.