The impulse to make a book, we think, is of the best a person can have. Foolishly many think books are anachronistic — but these are lazy utopians who believe in “solutions” and perfect scenarios. Real life involves all sorts of duct tape, on the fly release valves, and all manner of compromise — basically, constant ingenuity meeting available means.

To us, those that exclusively and sanctimoniously promote emergent technologies (those that think books to be old fashioned and inefficient) are like people who on a Friday, make plans to start a healthy eating regimen on the following Monday. They basically dismiss the real interdependent relation between past and future and give themselves free license to drink and eat garbage all weekend, pretending that Monday (“the future”) they won’t be too tired and depressed to start anything good.

Simply, good books remain a top-level technology — they are unrivaled at being focused without errant corporate-type distraction.

With enterprises like the Norwegian bookstore Multipress it is crystal clear that a digital site constructed to sell physical books (of artistic and intellectual significance) is the perfect realistic interplay of technologies. 💻📚❤️