As has often been said over here, a site needn’t have complex navigation or voluminous content to be effective. Though perhaps it is necessary that its maker have tact and sensitivity. Brazilian designer Nemuel DePaula’s site for LENITA, his roving flower arrangement project (named after his mother) is a charming example of this. To us, with its binding, soft pink monochromatic stain the site feels something like a lovely photocopied flyer. That is a lovely animated flyer stapled onto the telephone pole of the web. 💕