Dec 08 21
The sun was oddly vague today; the atmosphere was comprised of the slightest whiff of mist mixed with the thinnest layer of clouds. The effect was like a drip of lemon-yellow watercolor meeting a backlit, wetted piece of paper. Since the temperature was mild and no direct heat was felt, for a weird moment, it was hard to remember what the sun’s relation to the earth was.
Large corporations [like Instagram, Twitter, Netflix, Fox (News), etc. and their ad agencies] in similar fashion to the major monotheistic religions, love people to stay in big groups — because in a large group it is absolutely necessary to speak in generalities. Large groups and generalities aren’t necessarily bad or wrong in and of themselves; many generalities are true and there are many good reasons for large groups of people to gather together. The problem is, since generalities categorically lack detail, it is easy to fabricate an appearance of allegiance with them (and thus simple to reflect back). This is what large corporate organizations do. They don the guise of a majority — they do this with precision and cynically timed calculation — imitating the group’s main interests, reflecting it back to them in ads and content, for the necessary amount of time. They understand a group’s fervor can only last so long; normal people (the non-rich and the non-super-rich) have to return to work (and ultimately lack the assets and organization to execute their specific wished-for reckonings). Perhaps worst of all, they prey on the individual’s highly limited scope (caused by daily-income limited obstacles, both mental and physical) — humans can’t detect sea-changes and will adopt cheap projections of hope to get through. We are all prey to this.
A major corporation’s entire living is made up of this dynamic (mirroring the concerns of the non-rich and the non-super-rich, taking their money while they do it). And again, since the charade doesn’t have to last long and they have oodles of capital (from the last time they put on their show) the corporations can make their fake allegiance almost beyond perfectly convincing.
Large corporations [like Instagram, Twitter, Netflix, Fox (News), etc. and their ad agencies] in similar fashion to the major monotheistic religions, love people to stay in big groups — because in a large group it is absolutely necessary to speak in generalities. Large groups and generalities aren’t necessarily bad or wrong in and of themselves; many generalities are true and there are many good reasons for large groups of people to gather together. The problem is, since generalities categorically lack detail, it is easy to fabricate an appearance of allegiance with them (and thus simple to reflect back). This is what large corporate organizations do. They don the guise of a majority — they do this with precision and cynically timed calculation — imitating the group’s main interests, reflecting it back to them in ads and content, for the necessary amount of time. They understand a group’s fervor can only last so long; normal people (the non-rich and the non-super-rich) have to return to work (and ultimately lack the assets and organization to execute their specific wished-for reckonings). Perhaps worst of all, they prey on the individual’s highly limited scope (caused by daily-income limited obstacles, both mental and physical) — humans can’t detect sea-changes and will adopt cheap projections of hope to get through. We are all prey to this.
A major corporation’s entire living is made up of this dynamic (mirroring the concerns of the non-rich and the non-super-rich, taking their money while they do it). And again, since the charade doesn’t have to last long and they have oodles of capital (from the last time they put on their show) the corporations can make their fake allegiance almost beyond perfectly convincing.
- There are micro versions of these mimicry/reflection methods all over the upper middle class.
- Also, the more intense the revolution the more intense the the corporate fabrication; if they have to publicly burn one of their lesser constructions or spurn a lesser suite of colleagues, no problem at all.