It may seem odd that Cargo “a tech company” publishes weekly seemingly un-tech related words, but it could not be more tech related, as doing so is something like technology performed and fulfilled (though of course modestly). And this is our interest, to make software for use directly, diversely, and personally (not theoretically or for an ulterior motive).

And besides, talk of “technology” is really talk of tools — as “technology” is the world itself. We intend no didacticism here; and we certainly are not lauding ourselves. We simply desire that when a tool comes around (digital or otherwise) that it openly serve our thoughts and ambitions — not the other way round. And we immensely dislike/distrust technological promises as they are usually addiction/control strategies masquerading as tools.

We love the web, its sites and its interconnectivity, like the way we love a forest or a library. The web is not something to control, it is to be participated in and explored.

These weekly texts/etc are a small gesture but their intention is earnest, to contribute to personal sincerity and diversity of perspective/style on the web — a straightforward effort at preventing web monoculture by being a complex node on it.