It is often wondered whether spells are real; that is, whether or not words alone can be invoked to create definitive change in a person or situation. With zero intention of cheap provocation, it is our belief that the existence of spells is self evident. An illustration — by way of a stream of questions about names and naming — we think the giving of a name is the primordial spell. So, let’s think about your name in particular; where did it come from? What does your name do? Can you change it? How often can you change it? Can you eliminate it? Can you eliminate it completely? Is your name “you”? Are there names that could have made your life difficult? Ones that could have made it easier? Why? How? … A name is clearly a powerful device; suffice it to say, a name is quite a serious spell. So what kind of spell is a name? It’s binding and births connectivity — it conjures utterability, grants visibility and secures inclusion… What about not having a name? Can someone or something be nameless? If this someone or something is nameless could we see them/it? Perhaps there is a realm or dimension of constantly morphing names. Can we even conceive of such a thing? Some people think that there are things, entities that have names of which we are as yet ignorant. And that if we were to figure out their name, such things would come forth or reply… What are the names of the future? How can we influence what is to come by naming the emergent things? It is certainly worth taking seriously.