Feb 26 19
Defamiliarization, is really an unknown idea for all its pervasiveness. The term was coined in 1917 by Viktor Shklovsky to describe the way artists continually make art fresh, though often themes or objects remain constant. He decided that this unceasing novelty was achieved by making perception “unfamiliar” in new ways. Another way he put it was “Priem Ostranenija” or a “device for making strange” — which is itself, lovely and weird sounding.