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This week on Cargo
CN/080 — Feb 26 2019
A device for making strange
Designer Kellen Renstrom has developed a really smart exchange between his content and his display — all sorts(!) of fun peculiarity in both — whether elegant clunkiness or artful obfuscation. 👌
In Use
Explore the best applications of the Cargo Platform
Lisbeth Antoine
Victoria Rebelo
Nicholas Jeeves
Peter Steineck
Ida and Simon
Extrapolation Factory
Selections
Outstanding works from Cargo Members
Affection(s)
Choices incidental, uncalculated and correct
Defamiliarization, is really an unknown idea for all its pervasiveness. The term was coined in 1917 by Viktor Shklovsky to describe the way artists continually make art fresh, though often themes or objects remain constant. He decided that this unceasing novelty was achieved by making perception “unfamiliar” in new ways. Another way he put it was “Priem Ostranenija” or a “device for making strange” — which is itself, lovely and weird sounding.
Image: Meret Oppenheim, Object (Le Déjeuner en fourrure), 1936
Image: Meret Oppenheim, Object (Le Déjeuner en fourrure), 1936